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【客户跟进】外贸大神私藏的23个外贸常用邮件模板

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对于外贸业务员来说，很多时候给客户报完价格后，客户就消失了……如何有效跟进才能提升客户回复邮件的概率？

当面对客户屡屡不回复，自信心受挫的现实，压抑的工作状态和习惯下，可能已经固化了自己的思维模式和客户跟进的方法，怎么突破固有的认知和习惯，改良提升客户跟进沟通的质量？

以下是23个外贸业务员常用邮件模板-客户跟进：你可以根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善，做出一套适用于自己的邮件模板，从而让你在以后每一次与客户进行邮件沟通的时候都能够高效省时，最大程度上提升你的客户开发跟进工作的整体效率和效果。

01.Do you want more information?

Dear John Smith,I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.

Have you given any additional thought to my proposal? I’d be happy to do a quick review of it on the phone and answer any and all questions you may have.

When would suit you for a quick conversation?

Best regards,

Lily Lee

02.Here’s that information you requested

Dear John Smith,I really enjoyed chatting with you earlier today and learning more about you and your company.

I promised I will send you some more info and here it is. I’ve attached more information about [request] and [other].

Please let me know when you have had a chance to take a look at this info and would like me to give you a call to discuss. I’d be happy to answer any questions you have.

Feel free to call me at [your number] any time.

Best regards,

Lily Lee

03.Good news. I have that info you requested

Dear John Smith,
I’m writing to thank you for giving me the opportunity to speak to you on [day].I have checked with our my boss/our production manager and they would be very happy to arrange [special request].

Please let me know how you would like to proceed from here.

Best regards,

Lily Lee

04.This is a follow-up email regarding [Topic]

Dear John Smith,Last we chatted, you requested that I get back in touch in August. I may be a month early, but I figured it’d be worth checking-in.

Have you given any additional thought to my quotation? I’d be happy to do a quick review of it and answer any pending questions.

What does your calendar look like to schedule a conversation?

I await your response.

Best regards,

Lily Lee

05.I see you’re interested in [company name]

Dear John Smith,I hope this doesn’t seem creepy, but I see that you have read my previous email and visited our site. I think this will be a very good time for us to take the conversation further.

Please let me know when I can schedule time to call and discuss through my plan on how we could work together.

I look forward to hearing back from you.

Best regards,

Lily Lee

06.What is the thoughts on my proposal?

Dear John Smith,
I’d like to thank you for taking the time to hear me out on [DAY]. I’m really excited about the potential of this relationship.You mentioned that you would need to consult with [Person] before making a decision. I am really eager to hear what they thought of my proposal.

Is there a spot on your calendar I could call you and discuss how we can take this deal forward?

Best regards,

Lily Lee

07.Quotation recap

Dear John Smith,I’m following up to see if you received my quote outlining the features and price of our product? As a reminder, our [Product name] package would include:

[Feature 1]

[Feature 2]

[Feature 3]

[Price]

Do you have any questions?

I look forward to hearing from you!

Best regards,

Lily Lee

08.A few things you may not know

Dear John Smith,I sent you an email a while ago about [company name] and how I think we could be a great fit for you and [company].

Did you know that our clients report [a 43% increase] in [sales] when they use our [product]? We also offer [full training] and [a 20% discount].

If you’d like to hear about this in more detail, please let me know. I would happily spend 30 mins telling you everything you need to know.

I look forward to your response.

Best regards,

Lily Lee

09.More info about [Topic]

Dear John Smith,Thanks for speaking with me on [Date]. I’m eager to partner with you and I’m confident that we could accomplish a lot together.

During our last conversation, you mentioned that you needed to speak with [Person’s name or title] before you would be able to make a decision. I’d love to hear their thoughts. I’ve attached additional information but let me know if I can address any additional questions or concerns.

When is a good day and time for us to reconnect?

Best regards,

Lily Lee

10.I just tried to call you

Dear John Smith,I just tried calling you but assume you are busy. I know how it goes.Please give me a call back on [number] or let me know when it would be convenient to give you a ring again.

I look forward to hearing back from you.

Best regards,

Lily Lee

11.How we can help

Dear John Smith,I hope you’re doing well.

In my last email, I mentioned [Detail] and I was wondering if you had a chance to consider some of my suggestions. I’d love to help you and your company with [Issue] and would be happy to discuss it over the phone. Would you be available for a quick phone call on [Date and time]?

Please let me know when is best for you. I’m looking forward to hearing from you.

Best regards,

Lily Lee

12.We’re ready to help you

Dear John Smith,I know you’re busy, but I just wanted to make sure you knew that we’re ready to help you with [pain point previously discussed].

If you’ve already decided to go in another direction, I totally get it. If you let me know, I’ll be sure to close your file and stop bothering you.

If you’re just too busy right now, which let’s face it, we all are from time to time, let me know that too, and I’ll just make a note to follow up in a few months when things settle down.

If you have any questions about the offer I provided, or if there’s anything else I can do, you got it—let me know.

I look forward to hearing from you.

Best regards,

Lily Lee

13.A sample for you and your company

Dear John Smith,I know how busy you must be recently. I sent you some information about [product] a while ago and I thought this might be a good time to give you a practical demonstration.

I’ve sent you a few free samples that you can use to evaluate and test. Feel free to share these with your staff and colleagues. I’d be very interested to hear what they think of it.

I would really like to have 30 mins of your time as I feel we can really add value to your [area of operations].

Can we book a call or a meeting?

Best regards,

Lily Lee

14.Still hoping to connect with you

Dear John Smith,I’m sorry we haven’t been able to connect. When we last spoke, you seemed very interested in [objective of product].

I realize that you are most likely incredibly busy, so I am happy to schedule a call with you at any time, even if it falls outside regular office hours or on a weekend if that makes it easier for you.

I really don’t mean to harass you, but would appreciate some indication on your decision either way.

Thanks in advance.

Best regards,

Lily Lee

15.Just hit me back with a number

Dear John Smith,I see you’re too busy to reply at the moment. Could you please just hit me back with a number 1-2-3 that best describes your response?

1.Please leave me alone!

2.Too busy, email me again in a month, please.

3.I’ll write you back in a week.

Best regards,

Lily Lee

16.Still interested?

Dear John Smith,Hope all is well.

I had put a reminder in to check-in with you to see how things were going with the [Product name] project. We had discussed a potential partnership a few months ago, but hadn’t been able to formalize our recommended engagement.

We would love to catch up and see if there are any opportunities to engage with you and help with your [product name] project. Let me know if you have some time to reconnect this week and have a conversation about this project.

Look forward to hearing from you.

Best regards,

Lily Lee

17.If you’re not interested, please let me

Dear John Smith,I constantly review business relationships in my CRM. Typically if I don’t hear back from someone for 30 days, it means they’re either really busy or just not interested.

If you’re not interested, please let me know and I’ll promptly close your tab in our CRM to never bother you with sales emails again.

1 – “Sorry, I was really swamped but I’m still interested…”

0 – “Please close my tab, I’m not interested…”

Please hit me back with a number, thanks!

Best regards,

Lily Lee

18.Appropriate point of contact

Dear John Smith,I’ve attempted to reach out to another member of your team regarding [Topic] but never got a response. Who would be the best person for me to get in touch with regarding this?

Thank you for your help.

Best regards,

Lily Lee

19.I hope you are able to set me straight

Dear John Smith,I sent you an email a few days ago about [company or product] and it was only afterwards that it struck me that I might be barking up the wrong tree.

My company offers [product] which I think would be a perfect fit for [company].

Are you the right person to speak to regarding this? If not, could you help me find the relevant decision maker?

I look forward to your response.

Best regards,

Lily Lee

20.I emailed you 9 times, called you 3 times, but never gave up

Dear John Smith,
I emailed you 9 times, called you 3 times, but never gave up. I hope you can appreciate my persistence as I believe I can be of assistance.I really hope we can jump on a call this week to discuss potential business cooperation. If I don’t hear back from you, I can’t promise I won’t try again. All I need is 15 minutes of your time and I actually booked off the entire week for you.

Please let me have your thoughts.

Best regards,

Lily Lee

21.Final attempt to contact

Dear John Smith,
I’ve tried to get in touch with you a few times over the last several months and have yet to hear back. That leads me to believe you’re not interested at this time. That is completely fine. I won’t reach out again, but please do let me know if you decide you’re ready for [product] in the future.Best regards,

Lily Lee

22.Can I close your file?

Dear John Smith,My boss has asked me to clear out my sales pipeline and I thought it would be good manners to let you know that your name is on my delete list.

If you aren’t interested, do I have your permission to close your file?

If you’re still interested, what do you recommend as a next step?

Thanks for your help.

Best regards,

Lily Lee

23.I won’t contact you again

Dear John Smith,I’ve tried to get in contact with you several times over the last few months without success, which leaves me thinking that:

1.You’re not interested. That’s OK, I won’t take it personally.

2.The timing is wrong. This happens. I’ll happily get back to you in a few weeks or months, although years might be a stretch too far.

3.You’ve been abducted by aliens: Please let them know that I am happy to come along and tell them where to find me.

I won’t contact you again but you can keep my info on file if you ever need [product].

Best regards,

Lily Lee

上述模板仅供参考，具体应用在自己的工作中，还应该根据实际情况做对应调整，终极目的是帮助自己建立工作流程标准化作业。

在这个前期制定过程中，需要花费较多的时间和精力，因为你需要不断的优化打磨。但是一旦你制定完善后，你就可以固化流程，后期不仅可以提高你的工作质量，还能规避犯错风险。

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